A few of my friends, colleagues, and I have all been digging the NastyGal.com website and I personally have been referencing it quite a bit in the last few months: from everything from the homepage, search, product detal page, cart overlay, to the checkout. It is a really, really strong site where almost everything just works right and as you would expect and hope it to. No guesswork, no mystery, lots of clear call to action, and a great flow overall from the homepage through to checkout.
I recently applied to NastyGal.com for their technical project manager and so thought it would be fun to re-imagine the homepage, along with some great photos from one of those friends who shares my affinity for their site.
The key changes I brought to the re-design include:
- Pinned Toolbar – edited the layout and design, calling out the search and cart to make them slightly more pronounced, and balancing the navigation inbetween.
- Thumbnail slideshow - added my recently designed product thumbnail slideshow player widget (say that 3x fast!
), which is inspired by Apple's dock and genie effect, to create a more interactive start/presence to the site/homepage. to create a more interactive start/presence to the site/homepage. - UI flow – made some tweaks to the general layout and flow of the in page design throughout the site
Checkout the prototype I put together in Axure here.
