UX Design for MLB.com At Bat®, the official app of Major League Baseball

This was my second project and my first to go to market while consulting for EPAM Empathy Lab.

App overview:

MLB.com At Bat returns for the 2014 season with live baseball. MLB.com At Bat is the official app of Major League Baseball.

What’s New for 2014

  • Gameday pitch-by-pitch tracking, including realistic ballpark renderings from all 30 MLB ballparks accessible with subscription to MLB.TV premium or a subscription to At Bat 14
  • Push Notifications for breaking news, lead changes, and more

Project Overview

Redesign the postseason app for offseason use:

  • Create a streamlined onboarding flow
  • Design and account for paywall flow
  • Accommodate responsive web embeds for video streaming

Credit:

  • Nan Chen – UX Lead
  • Jedi Wright – Sr. UX Designer
  • Maxim Paulousky – Windows Phone Dev Lead
  • William Tucker – Visual Design Lead
  • John Worthington – Project Manager

View the App:

http://mlb.mlb.com/mobile/atbat/