Chevrolet’s “Let’s Do This” Sonic Bungee Jump Launch

The marketing campaign for Chevrolet's "Let's Do This" Sonic bungee jump launch was quite literal and a great way to enlist the power of social media, viral marketing and user interaction. I myself clicked a few times but the results were far less rewarding than seeing the car launched below. Still, they could have expanded the campaign to invite x number of participants to view it in person, to help liven the event itself up a notch or two…

The premise of the stunt, which started on October 19, and was executed by ad agency Goodby Silverstein and Partners, was that each time a visitor clicked on LetsDoThis, the car, which was balanced on a 90-foot structure made of shipping containers, would move a bit closer to the edge. (The progress was measured by a finger pointer that showed how many people had clicked.) After 2.4 million clicks, as you can see, the car, which was attached to Bungee cables supported by a hydraulic crane, survived the freefall.

Quote sourced from Mashable.

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